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Biography
Peter S. Richards
Peter Richards lived in West Seattle
for over 20 years. He was raised as a West Seattle Hi-Yu baby and attended
school at Jefferson Elementary (now Jefferson Square),
Genesee Hill Elementary, and eventually JFK
High School in Burien.
Peter was also raised as a Yellow Pages baby, taking a job
as delivery boy at NTD Publishing, Inc, and later becoming the lead to
computerize the production department of the company. He eventually oversaw the
entire technology aspect of NTD.
Peter served from 1989 to 1997 as manager and eventually CIO
of NTD Publishing, Inc., d/b/a Banana
Pages (formerly known as West Seattle Associates, Inc. and Neighborhood
Telephone Directories, Inc.). In 1994,
with his brother John Richards he developed
and launched the first-ever online Yellow Pages derived from an offline print
product. He then formed an Internet
company, Yellow Pages on the Internet, LLC (YPI), to consolidate the Yellow
Pages industry on the Web. InfoSpace
acquired YPI in 1997. Peter consulted
for InfoSpace after the acquisition and then joined InfoSpace full-time after
selling NTD in late 1997.
Peter was the technological drive behind three Gold Book
Awards handed out through ADP.
He also oversaw the production group which earned the YPPA Best Yellow
Pages Ad in the World award. He fully developed and implemented the Fax-O-Max
system for NTD as well as a free "411" residential information service.
While at InfoSpace, Peter lead the advertising group, which
brought in about 70% of the revenue generated. His tenure at InfoSpace helped
build the company into a $30 billion Internet powerhouse.
Peter has remained very active in West Seattle,
providing hosting and development solutions for the startup of the West Seattle Chamber of
Commerce and ArtsWest websites, and continuing development on West Seattle Hi-Yu and
WestSeattle.com. Other ties to West Seattle include coaching the Seattle Lutheran Saints
volleyball team while developing a team website as well as developing the SeaTac B league
website.
12/04/01
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